With the move to Colorado last year the plan was to transition my workload from athletic events owned by Life Time Fitness to support the acquisition of technology company of Athlinks. Our engineering team is finally fully-staffed and have made a lot of progress in recent months in the way of delivering a working product.
The Athlinks brand is in it's infancy, a sort of rebirth. The past few months I have been involved with developing brand standards, building visuals and defining core values. Soon there may even be a product to market. I recently whipped up some icons for an internal presentation from left to right they depict Brand Architecture, Brand Identity, Core Messaging, and Brand Strategy.