Augmented Reality: Are You Ready for its Growth? 👾
(Original article from Talenthouse.)
We know this isn’t necessarily a place where you come to look at data and stats, but this one is pretty impressive for any Creator. According to AR Insider, advertising revenue for AR is expected to hit $8.8 Billion by 2023. That is about 81% growth.
We told you, it is impressive. But how does that translate to you, the freelancer, moonlighter or next big creative agency mogul? As we are at the brink of opening partnerships with top AR platforms like Snapchat, Instagram, Facebook and TikTok (Interested in participating in future AR Creative Briefs?), we think the growth in AR translates to not only more opportunities for you to create, but also the ability to go back into your portfolio and literally reimagine your existing work. Come on? Haven’t you ever looked at one of your designs and thought, “that would be so cool if there was a drop shadow effect”.
“Tangled Web Weaver”
It also raises an interesting question - should graphic designers and illustrators start creating versions of their work, your work that are a fit for Snapchat, Instagram, Facebook or TikTok AR Lenses? Does this take away from the original creative concept or does it make your design suddenly have limitless possibilities?
More importantly, by looking at your own work through, well, a different lens, will that make your work more versatile and appealing to your clients?
If you are feeling the answer to all of the above is a wholehearted “Yes” or “Absolutely”, then here are some basic tips from one of our top AR Artists John Orion Young aka @joy.
Tip 1: Simple AR Life Hacks
When working with 3D files make them smaller than you normally would (under 300k). It’s more fun in AR to make something load quickly than to capture every detail.
When working with 2D files consider using transparent .png’s. They are awesome for face filters and attaching to objects. Include a drop shadow when you want to attach your art to a flat surface, allowing it to feel more real.
Tip 2: Templates Are A Good Thing
For Snap, I would consider starting out with the templates. Lens Studio provides templates that are really great starting points for creating a new filter or effect quickly and easily with your art.
"The Grin Keeper"
Tip 3: Get Down with the Programs
If you already have a photo that you want to augment by adding a 3D object, use Adobe Dimension to make an AR render. (Like the header image)
Use Adobe Aero for real-time AR by adding your artwork to your environment. Use Snap Lens Studio and Facebook Spark Studio for creating face filters and environment effects. These are great platforms for beginners and to be able to publish for other people to use in Snapchat, Instagram, and Facebook.