“The amorous gift is sought out, selected, and purchased in the greatest excitement—the kind of excitement which seems to be of the order of orgasm. Strenuously I calculate whether this object will give pleasure, whether it will disappoint, or whether, on the contrary, seeming too “important,” it will in and of itself betray the delirium—or the snare in which I am caught. The amorous gift is a solemn one; swept away by the devouring metonymy which governs the life of the imagination, I transfer myself in it altogether. By this object, I give you my All, I touch you with my phallus; it is for this reason that I am mad with excitement, that I rush from shop to shop stubbornly tracking down the “right” fetish. The brilliant, successful fetish which will perfectly suit your desire” (Barthes, Lover’s Discourse 75).