In my opinion, an SEO Hero is someone who saves the life of a business by drastically increasing their sales using search engine optimization. There are some criteria for this magnificent title, though, as not just any internet marketer is deserving. To be labeled the best, one must truly be heroic in their valiant SERP efforts. One cannot simply order packages of links and optimize on-page content and expect to be branded a champion. Correct white-hat methods must be used to truly be the best.