Get to Know Artist Juliana Frug
Brought to you by Talenthouse (@talenthouse)
Juliana Frug (@juulieffe) is a freelance photographer based in São Paulo. Her work is all about food photography with lots of colors and a hard flash.
Interviewer Alexi Ueltzen (@alexi) is Ello's Social Media & Email Manager. She lives in Evergreen, CO with her husband, two dogs, and one hedgehog named Ditters who hates everything except for mealworms and tunnels.
First off, tell us how you got into food photography?
After going through many genres of photography, and not being happy with any of them, I discovered the food photography and everything started to flow very naturally. The universe of food is a subject that has surrounded my life since I was a child. I grew up watching my grandmother cook, I graduated in nutrition and always valued the food and the political act that involves eating. I believe this is the reason why I fit perfectly in the food photography, I was able to gather my essence, who I am, with my existence, what I do.
What goes into being a professional food photographer?
For me being a food photographer is, above all, a lot of fun. I'm always in touch with new people and getting to travel to different places. Nowadays, my greatest happiness is when the client appreciates my personal work and gives me free rein to create. If you say food photography is only fun and overindulging, think twice. There is a lot of planning and many hours in front of the computer to achieve the desired result.
Your personal work is so fresh and bold - what inspires an image, for you?
Everything inspires me, from a movie I saw the night before to a stroll to the supermarket. I`m always in awe of the colors and textures that I come across in my day to day life. What is unusual and provocative always calls my attention. In addition, I always try to see references of photographers, designers, and illustrators that I admire.
What makes you create a GIF versus a still image?
I don't exactly have a specific rule. When I come across a food, I see if it has GIF potential. Throughout the process of making a GIF, I am always left with some good still images.
The works you share on Ello are slightly provocative (like this one)...what messages or emotions are you trying to convey?
I like that my images are subjects of discussion. I think that is the reason why my personal work differs from other food photographers. I always try to use simple and everyday elements in a provocative way to make the spectator reflect upon the subject in question.
I loved this piece and its allusion to both the current wave of feminism and the use of emoji-symbols in popular culture. What inspired it?
In this work, the inspiration came from the inside out. I tried to translate into a simple image how I feel when living with the weight of stereotypes, oppression, and injustices for being a woman in a society that is a sexually sexist.
Can you share your thoughts on the role of social media in your life as an artist, and why you’re on Ello?
Social media plays a big role in my work. I use to present my work and also meet potential clients. It's a great way to be present and make people remember you. Specifically, on Ello, I can publish my work and also get inspired by the work of people around the world. Ello has a good selection of artists, I don't need to search much further to find a good source of inspiration.
Are there any new avenues of photography, animation, or beyond that you’d like to explore?
Yes, I want to learn how to shoot and edit small video, always with the food theme in mind, of course.
What are you doing when you’re not taking photos?
I'm Gemini and I always do a thousand things at the same time. I am currently exploring the cultural attractions that São Paulo offers, eating a lot of transgenic popcorn with trans-fat, knitting and stalking all the feral cats in the neighbourhood.
You can follow Juliana on Ello, Instagram and Behance.