When you're at work and bored. And it's Friday and all you want is coffee but there is no coffee. An hour later your brain is up to stuff. What if we had Cheetos. Wouldn't that be nice. Then the more sophisticated part of your brain is thinking. No, Brie. With some kind of fruit. And wine. And then that part of your brain is drunk on imaginary Merlot and then the more guttery part of your brain that wanted Cheetos tries the wine and adds sugar to it and thinks what the hell? It's Friday?