Maria Mironova is a specialist in psychotherapy and art therapy.
She turned to us (Rolling.Design) to create a new personal brand, including a logo, corporate identity, website, and business documentation.
Maria's main approach in individual and group counseling is existential-humanistic.
We decided to convey the subjective reality of her work by combining graphic design with contemporary art.
We have developed a subtle grotesque logo.
The thin, accurate and maximally stable writing speaks of Maria's sensual approach in therapy.
One of the elements of the style is a photo session. We have shown the feelings of people who are in a stalemate, in a state of the nebula. In the photo shoot, we used the blur effect to convey the emotional component-the state of the person and his appearance in the eyes of others. Each character is a bright personality who got lost in the fog of their own experiences and problems. The white color and the infinite space of light makes it clear that any page of life can be turned and started with the clean page.
The minimalist solution defined the character of the visual image and showed the absolute feeling of freedom and comfort.
CREATIVE / ART DIRECTION: Khan Boltaev
PHOTOGRAPHER: Mikhail Potapov
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