PARIS FASHION WEEK
SAKINA M’SA : INTERVIEW WITH A FASHION PASSIONARIA
Sakina M’sa is probably one the most committed designer into human and social values on the Parisian fashion scene. This franco-comorian fashion designer, created her eponymous brand in 2002, which ever since, has known many evolutions, but always with high end social and societal concerns : partnering with NGO’s, project for fashion ecosystem, upcycling scrap fabrics from luxury brands...Her goals are to be focused on sustainable development, and its three pillars which are : economy, society and environment.
Sakina creates a sustainable fashion for sure ! But with style and taste. It’s not just about fashion, she preaches for Total Art where every domains are connected, a philosophy she share with her friends Marie et Jean Baudrillard (french philosophers). Her skills in fashion brought her many prices, notably the "Prix de la Création de la Ville de Paris" or the "Prix des Femmes pour le Développement Durable" (Women Sustainable Development prize).
Hyperactive fashion designer : she is recently founded the parisian concept store Front de Mode. To be one of Front de Mode designers list is simple: being a top creative designer and follow sustainable development rules of course. Let’s get to know better a green fashion passionaria.
Sakina : a fashion show in a jail for women, hiring long-term unemployed people, engaging your brand collections to reach the Ecosystem de la Mode charter requirements, starting your own amazing concept store “Front De Mode” : isn’t it exhausting to be a fashion superhero? When do you have time for yourself, really?
Time for myself is dedicated to meditation early in the morning and in evening to say thank you to the day which just ended. Or reading : in transportation, trains, planes... Life is a painter of great talent.
You are everywhere already and achieved so many altruistic, ethical and creative projects, what now? What’s turns you on a this moment ?
At the time being, I just gave to my agent my last collection for the showroom. My friend Caroline de Maigret just came in to give me her impressions and crushes. I feel surrounded by love and kindness. I’m living one of these moments where I feel exhausted after the crazyness of the achievement of my last collection. Setting up a collection is always a very intense period where you feel like a little wild animal. I locked myself in F. Scott Fitzgerald former house (which is now an hotel) on the Côte d’Azur. I felt like in a monastery where life is just about drawing, painting, volumes and drink some water to survive ;-)))
How do you feel about all the fuss around fashion weeks, not Paris only, but all these fashion weeks everywhere, at anytime of the year, is that really necessary to you?
You must read Paul Virilio again.
The speed of our society matches the period. Meanwhile, I admire all the potential that new technologies can bring us. We are spoiled children because it allows us to do everything faster, but I’m often worried too, about the result, which is taking only into account performance and nothing else. Alan Turing, computer science father, even if he has created Enigma, was sexually free (heroic attitude in England in 1938), vulnerable, poet, and so very human.
I want to say to everyone, taking the risk to be considered as an old fart : SLOW DOWN ! Kundera after writing «The Unbearable Lightness of Being», had published «Slowness». I’ve been captivated by this title, which for me ask about the rhythm, taking time to enjoy, to love our times. Anyway, I sometimes think that this overflow of shows, of fashion weeks leads us to indigestion, overdose. Li Edelkoort explained it very well in her anti-fashion manifesto.
What are the prerequisites to be a young fashion designer in 2017, what are behaviors, methods, you would recommend to adopt and are may be not things people would first think about?
To be free, creative, to think of a garment which suits as many people as possible, a garment which remains comfortable, well cut, in fabrics which get old well.
Stay honest and do not betray the poetry of the teenagers we all have been.
Any question you always wanted to answer and nobody ever asked, about you or your work, or anything else?
> Are you often afraid ?
Yes, all the time, and it is the source of constant self-questioning, but I must admit that it is also to reduce my fear that I meditate so much.