PARIS FASHION WEEK
INTERVIEW WITH MARIE & BEN : FASHION ADDICTS WITH A CAUSE
I first met Marie when I was still studying at a fashion school and I was really wondering who the hell was this gorgeous flashy fashion girl, always dressed up, with amazing clothes from the trendiest designers. This was the kind of encounter that really marked me. Later, at every Paris Fashion Weeks, we bumped on each other at shows, always happy to meet up again and checking how evolved our respective fashion projects. This season, Marie and her boyfriend Ben welcomed us in the privacy of their home, and allowed me to finally see their secret treasure cave : their dressing room. But it wasn’t just all about clothes. We do both share the same passion for fashion, sure, but also the idea of keeping it human and a certain idea of making it open to everyone. At the moment Mary is working for a new amazing project of the “Open Mode Festival” at la Villette, Paris. A free event that will promote young artists, designers, photographers, etc. A real alternative to official Paris fashion week that will happen for the first time from 17 to 19 of november, this year.
Can you tell us how and when your love story with fashion started ? Was it love at the first sight, or it growed slowly in your mind to become a devouring obsession?
This passion comes from my grandmother and my mother, I could even say that it is written in my genes !
My grandmother used to change clothes three times a day. She always had a different outfit for every part of the day, and her thing was to never show up in pyjamas, NEVER!
And about the sunday when going out ! She was matching hat, gloves and shoes. This was very old school, but I’m deeply attached to this : my mother and I have it in heritage. Of course, we have remixed these codes our own ways, and to tell you the truth : it is a pretty “rock’n roll” picture to see the three of us together.
You made your passion become your profession, can you tell us what makes you wake up every morning to go to work ?
Definitely, to think of getting dressed up. And then learn. The answer is so easy, I admit, but still, this is how I feel as I am speaking to you. Every day is different from the past one, new meetings, new ideas. All these new things inspires you and open the door to new ideas you haven’t been thinking of, or subjects you haven’t thought of yet.
Knowledge is infinite, there will always be things to be learned. And not necessary in the museums, universities or libraries. Sometimes it is just with a hobo sat on a bench, sharing ten minutes of your time with him and who will make you smile with his story. Damn ! Life is fascinating !
Tell us about the favourite pieces you own and cherish, the stories behind it, and the way you acquired them?
Whaaaaaaaaaaaaao ! That’s a good question !
I have really a bunch of clothes and accessories that I venerate above all. But come on, I’m going to make an effort, and at least, tell you the story of one of them. That’s a Castelbajac US flag style dress, fully sequined in white and blue. I was seeking it for months on the JCDC’s website, always hoping to see its price going down. Then one day : SALES, and of course, out of stock...Right away I called the 66 of Champs Elysées, which was at that time beeing one and the only resellers of the brand JCDC, who told me that indeed, the dress was available with them : BINGO !
So, happy to hear these good news, I’m getting ready for negotiations with my father for having it as a birthday gift (at the age of seventeen and with 20€ of pocket money I couldn’t go very far).
Not really convinced, ultimately, my father took me to the shop. And here we go again with negotiating, bargaining between two racks of the 66, promising the moon and stars about my school reports, to finally go, as a conqueror, the dress in my hand to the cashier. The End
PS : I haven’t wear it yet, still waiting for the ideal momentum.
How do you feel about Paris fashion week and about the business in general, because it is after all an industry, in a newspaper today i was reading, that only for France fashion was worth 150 Billions € how do you feel about all this : #BigFashion vs #Passion?
The fashion industry is also the second most polluting industry of the world. It is hard for me to understand how today it is still an issue when the fashion business in France represent 150 billion €...It is not about money anymore, but a matter of will, this is the problem.
So to have a clear conscience of what brands are doing : one season a faux-fur collection, some pair of jeans dyed with ecological products and and made the most responsible way, vegan shoes and accessories, sometimes more expensive than their best pieces, like Christian Louboutin who’s offering vegan shoes on the order, for the modest sum of 3000 €.
Then once the hype is over, we go back on real fur and 60 minks on the back, pair of jeans, chemically dyed, and of course chemicals rejected in rivers (the fashion industry is responsible of 20% of the world water pollution) and finally bags & shoes made of crocodiles from intensive farming in Louisiana.
Despite these examples, I’ve got hope that it will change, we are a generation who wishes to reshape this consumerism, to destroy the old codes of this industry, and make a meaningful fashion that will suits both our needs and ethics.
Open Mode Festival
photos @atnprod fashion editor @kimsaskiaalaux