10 TIPS ON TURNING YOUR BOOK WRITING INTO A BUSINESS
After writing full-time for five years and making intermittent sales (they would happen randomly, without my understanding of why at that particular moment, and why that particular book), I finally got fed up with being poor and have told you (or rather, screamed at you from various Internet roofs) that I'll be treating my book writing as a business from now on. Starting tomorrow, to be exact. Because tomorrow, on May 15th, it will be exactly five years since I began writing the first draft of my first trilogy, Siren Suicides. Many of you have asked what I meant by this, some have misunderstood that I'll be betraying my past mantras (like concentrating on the craft and letting your readers sell for you), and some have cheered me on with the rightful, "FINALLY." Yeah, finally.
So, why now?
Kill me, but I don't know why after working on my startup for over five years and learning how to brand and market and sell, I thought that self-publishing my books would be any different. It isn't. I guess I was under the impression that art was exempt from such annoying things like ads, and such boring things as budget, and such tiring things as researching metadata and prices and genres and sales. Yes, sales. Actually looking at sales and figuring out how to boost them, which I haven't done for years. Somehow my books are still magically selling. Not a lot, but they do. Imagine what will happen once I start actively selling.
How will that look like?
Not very different from what I'm doing now, except much more organized. Here are ten tips for you (and for me, as this post is really me screaming at me to get my ass in gear) on how to turn your book writing into a business (if you haven't done so already). Some of these I've done when I had my startup, some I picked up from other writers, and some I read about in books. It'll be trial and error, but it'll be trial and error with a sharp focus on sales. Here we go.
- CLEAN UP YOUR BRAND.
- COLLABORATE WITH OTHER ARTISTS.
- KEEP TRACK OF AND REWARD YOUR CUSTOMERS.
- ASK YOUR CUSTOMERS FOR BOOK REVIEWS.
- GIVE OUT BOOKS FOR REVIEWS.
- EXPLORE AND TRY OUT ADS.
- REPRIORITIZE YOUR SOCIAL MEDIA POSTS BASED ON TRAFFIC AND SALES THEY GENERATE.
- SET UP BOOK RELEASE DATES AND CREATE BUZZ.
- GO ON BOOK TOURS AND TO CONVENTIONS AND BOOK FAIRS.
- READ BOOKS ON MARKETING AND SELLING BOOKS.
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