STEP 3 TO SKYROCKETING YOUR BOOK SALES: SELL EVERY DAY TO EVERYONE
And here comes the third and final part (for now—there seems to be a fishy theme...) on skyrocketing your book sales. I’ll do more as I get closer to releasing the Author Book Selling Guide That Will Torture You into Selling More Books or Else (yes, that is the title for now).
Let me rehash the two previous posts here, the first one on selling yourself as a brand, and the second one on learning to sell your books on your own.
You're selling yourself before you can sell your books. That’s how you start. At first people don’t know who you are. You’ve got to have a brand, some kind of a feeling you evoke in your potential readers for them to buy into the idea of you. I know, easy to say but hard to do.
In the Very Scary Selling Guide (ohh, i just changed the title again) I’ll outline every step to your marvelous book-selling success (picture yourself sitting on a golden throne with a pink pig to warm your feet and a bear skin to envelop your precious royal being) in more detail, namely:
BRAND: Establish your own brand. Who are you? What do you stand for? Write an Artist Statement. Or a short bio. Or whatever you want to call it, but basically tell us who you are.
SITE/BLOG: Start a site/blog if you haven’t already done so, and post on it like you know what you’re talking about (this is the big secret to sales—talk with confidence, you can feel scared later).
NEWSLETTER: Start a newsletter. Brand this into your forehead! Collect readers’ emails like there is no tomorrow (don’t forget to ask permission—don’t be that annoying weasel who sends newsletters to people without asking them to subscribe first). Send it out once a month to begin with, then get to once a week or so.
TOUR: Get help from other, established writers or in other established events or venues. Basically, there are people out there who already have huge audiences. For you to get noticed it’d take forever. But if you offer other writers things of value they can’t say no to (I’ll personally give you foot massage every day!), they might let you guest post on their blog, or they’ll invite you to their event or to an event they know of (that's how I got invited to be part of FanNexus—I said I’d chop off their fingers if they won’t invite me…of course, they did).
ASK: Ask what your readers want. It’s really that simple. In all those places you’ve established, your blog, your newsletter, the magical appearances of your persona on the glorious platforms other writers have already established—Ask! If in doubt, read The Art of Asking by Amanda Palmer.
GIVE: Give your readers what they asked for. I know, strange, isn’t it? But this is how business works. You give your customers what they asked for, to solve their problems.
2. LEARN TO SELL.