5 MARKETING SINS I COMMITTED AND LEARNED FROM
Let's get naked here, shall we? I will bare my soul (and my bum) and tell you about the horrible marketing sins I committed, and you will gloat and snicker and hopefully learn on my mistakes ("Don't eat that apple, Ksenia!" you'll scream. And I'll say, "TOO LATE," eat half and force the other half down your throat.)
So. Marketing. Marketing is like breathing when you self-publish. Without marketing you won't sell, and without selling you won't thrive. And without thriving...well, you'll be tempted to quit. Too many self-published authors do. I almost quit the whole affair myself, and not once, three times (from the times I remember). Whatever ignorance or arrogance or both compelled me to think that now that I was writing books (and not running my start-up), I didn't have to market? I thought my books would market themselves. I thought my stories would be so good, they'd compel my readers to market them for me. And I was right and wrong at the same time. Right in that, YES, my readers marketed for me. Wrong in that, NO, they didn't do it on their own, so once I stopped asking and keeping in touch, they stopped doing it and forgot about me and my books.
Splendid, isn't it? I gave up my eight years of marketing experience and went ahead and committed blunders that cost me time, money and sanity, but that eventually led me back full-circle to where I started.
Essentially, I'm starting now from scratch, after self-publishing for five years. You've seen some of it—me handwriting to you cards (with mini horror stories), emailing you if you bought my books and asking for book reviews, offering you to write blog posts to help you with your writing, and so on. I'm still on the learning curve, rediscovering old things that worked and new things that work better. But here are the five biggest sins I committed that I hope you won't. This is given to you with the blood of my bones, because every one of these hit me hard. PLEASE, LEARN FROM IT. And share yours with me, too.
- NEGLECTING READERS
- ABUSING PERMISSION
- CHASING LOST READERS
- TRYING TO PLEASE EVERYONE AND SO PLEASING NO ONE
- IGNORING NUMBERS
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