If you want to giggle insanely over words like polyptoton, merism, anadiplosis, diacope, epizeuxis, bdelygmia and more (because you don't know what they mean), and then giggle insanely at their examples (because now you know what they mean), this is a book for you. It starts with the best non-fiction line I've read in years: "Shakespeare was not a genius." Also, British humor. Also, tricks up your sleeve on how to make that sentence (or that paragraph) burn into your readers' brains without them noticing. Brilliant. A book to read and reread, to memorize all those pesky ways of turning a phrase. And what splendid phrases they are. Like this one (you'll learn why it has survived for centuries): "To be, or not to be, that is the question."