13 SECRETS TO SELLING BOOKS LIKE HOT CAKES
First, let me frighten you. Let me frighten you REAL GOOD.
What I'm about to tell you will sound like a lot of work. Let that sink in for a minute. A lot of work. Try 18-hour work days with 6 hours of sleep. Now try 19-hour work days with 5 hours of sleep. Crank it up to 20 and sleep only for 4 (my case at the moment). No weekends. No days off. Nada. (Don't piss your pants yet. This is not forever. Only in the beginning.)
This ain't a recipe to free bags of gold, what you're about to read. It's a guide and a restructuring of your conventional thinking as to what selling is and isn't (I'm talking to writers here, primarily). You can apply the below to selling anything, not just books: socks, vodka, couches, raw human hearts. It's a step-by-step explanation of how I raised my book sales (paperbacks sold off my lovely website here) from 1 a day, to 6 a day, to 10, to 14, to getting too overwhelmed with orders and running out of cash to replenish the stock, to keep up with 20 sales a day (I was forced to slow it down, so I could develop a system that will allow me to scale).
I know how to get to selling 100 books a day. I know how to get to selling 1,000 books a day. I know how to get to make my millions (so we all have a huge borscht party—if you've been a loyal reader of mine, count yourself invited). And now you will now it too.
It's no secret, these secrets I'm about to tell you. They've been around for as long as the concept of trade and money has been around. So buckle your seat belts, hamsters. The wild ride is about to begin.
SECRET #1: SELLING IS CARING.
Yes, you read that right. Selling isn't begging: "Please, please, pleeeeeaaase buy my book." Selling isn't demanding: "Buy my book! Come on! Buy it! Buy it!!!" And selling isn't fooling: "If you buy my book, you will be dying for more! It's the best book out there! It'll heal your pancreas!" No.
Selling is caring.
Not like this: "Check out my book! It's the hottest romance out there!"
But like this: "I reserved a signed copy for you. Where would you like me to send it?"
Let me explain.
SECRET #2: MAKE YOUR READER FEEL LOVED.
What I mean by "selling is caring" is exactly that. Whoever your reader is, your job is to make them feel taken care of, make them feel soft and fuzzy.
Make them feel loved.
You must switch your brain from "I'm writing" to "I'm selling" when you interact with your readers. It's often a hard thing to do for writers. Their big ego gets in the way. So I'll describe a scenario here that you can see me do if you go to my Twitter or to my Facebook or to my Instagram and scan through my conversations to see how I converted strangers to friends to customers to loyal fans. Sometimes within minutes.
But before I dive into this, let me throw the next secret at you.
SECRET #3: EVERY INTERACTION IS A SALE YOU MAKE OR LOSE.