BRANDING FOR AUTHORS: 5 NOT-SO-SECRET SECRETS
Amy Sauder wrote: "You recently said you were rebranding...I'd love to hear an update on that and I'd also love to hear any insights you have on author branding in general."
You got it, Amy. An excellent request. Sometimes I have to drill this into my clients' heads as a must (I help a few self-published authors learn how to promote their books by doing naked dances), so this post will be something I'll refer them to from now on. Here goes. Ready?
SECRET 1: AS AN AUTHOR YOU'RE YOUR OWN PERSONAL BRAND.
SECRET 2: BRANDING, LIKE EVERYTHING ELSE IN MARKETING AND SELLING, IS A STORY.
SECRET 3: LOOK FOR TWO THINGS THAT ARE TRUE ABOUT YOU BUT ARE INCOMPATIBLE.
SECRET 4: CONFLICT WILL MAKE YOUR BRAND STAND OUT.
SECRET 5: THE POINT OF YOUR WEBSITE IT TO GET PERMISSION FROM A VISITOR TO MARKET TO THEM YOUR PRODUCT. THAT'S IT.
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