Confession of an Art Director: Occult Advertising Tech
The appeal of ceremonial magick and the occult works for me along two planks, or more aptly, two pillars. One the one hand it addresses my metaphysical yearnings and on the other it compliments my artistic or creative nature.
As it happens, I had been practicing a form of magick long before I realized it as such. You see I work in the revered and despised business of advertising. The big brains in the field keep trying to rename the profession to recapture the mystique it once had in days gone by. Or to avoid the increasing stink associated with the ubiquitous annoyance of “ads.”
Today, they call it content. Who knows what it will be next year. Whether by means of time-tested mass-market retail promotions or targeted infotainment content creation, the end goal is still the same. Access and influence.