Newly Graduated Art Director, born and raised in the sunny Cape Town, South Africa.
I took inspiration from the famous "The Man with a Golden Arm" movie poster, designed by Saul Bass. The movie focuses on a man struggling with a heroine addiction.
I decided to show the struggle of those who live in poverty through the reaching out arms with open hands, but in the same instance I feel like the arms represent
this generation as they put up their hands in solidarity and as a pledge to help the goal of ending poverty by 2030.
There are many countries that struggle with poverty and I didn't want to put the focus on the just the icons in the festival lineup but rather inspire this generation from America to India
to be a part of this epic movement, inspire them to be like these famous icons.