I have a cousin. About 15 years ago, she tells me the story about getting her tongue pierced. She calls her dad, tells him that she just got her tongue pierced. Her dad says he's kind of disappointed in her, but if it makes her happy, then it is what it is, and that he loved her.
After she said goodbye to her dad, and hung up the phone, she walked into a piercing shop in Bogota and got the piercing.
I can't help but wonder if uber is just waiting to see how bad sales will dive (if at all) and seeing if they can absorb the PR hit before going through with anything anyway.