LENI SMORAGDOVA $M
About 6 years ago I began my art research about hidden faces inside modern society. I called this project Transaction. I look through different edges of the society: social, politic and etc Art transaction (Wiki, Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment), The philosophy of art transaction arose as a reaction to the cult of the "Golden calf" of the generations of the 80's - 00’s, thereby, in the opinion of transaction, put people in the condition of loss of spiritual realities and propaganda "hidden faces".
These digital works are from the series called FACE OF THE POWER. Making these works I use public photos of famous people and celebrities.
Creating portraits of power, my goal was to demonstrate that wealthy people are also people, but at some point they start being perceived only as a source of Transaction.
Other people are waiting for money and help, women say: "I need a part of what you earned with excessive work."
They are always under the sights of the masses: journalists, people who ask for money or help from them.
The rich man becomes a Hidden Face: because of the endless Transaction, which begins to attack him everywhere. He becomes lonely.
Any new man who comes to a wealthy person does not come to understand his personality, but to make another profitable Transaction with him.
And portraits of power are a collection of works that wants to understand what is happening to a person in reality, to understand his personality, because for the whole world he is just a Hidden Face, an ideal place for Transaction.
Rich and famous people are also people: with their own fears, personality, emotions and experiences. But very few people will remember this.
In art and ideas of #TRANSACTIONART, a person is exposed to the viewer, removing those masks that he is forced to wear by society. He says something that even the closest people should not know.
It turned out that behind the mask of even the happiest and most successful people there was always an unbearable pain. The condition of a person's existence in society, even in the society of people closest to him, is not to show this pain. The better he succeeds, the better he can integrate into society.
#fumogallery #faceofthepower #hiddenface #transaction