Huh... I posted something from my phone last night, and it's not here today.
What I said was that I don't get Ello. I can't see my friends' posts, navigation is random, discovery is impossible, search doesn't work, and there is no privacy at all.
So I'm going to watch from the sidelines for bit and check back later. I know it's in early beta, but it doesn't even feel alpha-worthy yet. I wish them luck, but I'm not seeing the makings of an awesome product/service here. Yet.