Ello's dilemma, or When is an ad not an ad?
Imagine you are following a company's profile on Ello. Let's pretend it's Marvel Comics, for example. Their movies are really popular right now. Let's say Marvel Comics' profile on Ello gets a million followers.
Marvel has some post that they want to promote today. Maybe it's a movie poster. Maybe it's an announcement about a casting decision. Whatever. They pay Ello $X (where X is whatever is negotiated) and Ello, in turn, gives them a feature to allow one of their posts per day to be pinned to the top of your feed when you load Ello for the first time within 24 hours of the post being made.
Is that an ad?
I debate this with my father. His stance is fundamental: it's promoting, and it's pushed on them. It's an ad.
My view: If you're following the company, and the company is posting as a user ordinarily would (as in not taking up a completely different area of the page with their ad), and they can't do it to an excessive degree, and it doesn't stay at the top once you've loaded the page more than once that day -- it's acceptable advertisement that wouldn't completely ruin the site. If you aren't following that company, you don't see the post.
What do you think?