Meet the Minds Behind Machineast
Fizah and Ando (@machineast) are artists, designers and speakers. They run Machineast, a Singapore-based creative business that focuses on 3D illustration, art direction and typography.
Interviewer Alexi Ueltzen (@alexi) is Ello’s Community Evangelist. If she’s not at the office, she’s probably swimming, getting muddy with her dogs or baking cookies. Seriously. The best cookies.
Tell us a little about your background. How did you get interested in 3D art and design?
We majored in multimedia design and when we graduated in 2004, we then worked as motion graphic/web designers. From then on progression from flat 2-dimensional design to 3d design seems like a natural evolution to take. The way we approached 3D also stems from being designers first instead of 3d animators/modellers first, so we guess in that sense, it made our work kind of different.
What is the background of your partnership/collaboration? How did you meet, and how do you break down work between the two of you?
We met in 2001 when the both of us studied in a design college in Malaysia. We were classmates studying multimedia design. We liked the same music and has the same taste so automatically we became very good friends. When our lecturers asked us to be in a group of 4 when doing assignments, the both of us always ended up being just the two of us due to not enough student count. So, we always ended up working together on school assignments and then partnership has become really natural to us. We usually take turns doing art direction and hands on. We are also able to take each other files from when the other person left it and continue working on them. Quite a flexible workflow. We also take turns doing admin jobs when doing our business. It's like one person divided into two. One male and one female!
Where do you go for inspiration?
We usually get inspiration from travelling the world. 'Translucent Iridescent' for example was an example of getting inspiration from travelling to a cold place. In this case, it was Kyoto Japan.
You often do some amazing pieces of typographic work. What about typography interests you?
We like to explore typography in a way that is more three-dimensional instead of just a flat view. In a way that the text becomes a part of the composition and design instead of just a copy. That excites us when we're working on typography projects.
What’s next for you? Are there any new mediums you want to explore?
We have a few plans. However, right now we’re trying to make our design to a physical object, especially to clients that we’re working on where it doesn’t just live on posters or digital screen, but also as a real physical object.
What are your thoughts on social media, and how it helps or hurts artists today? Specifically, can you share some thoughts on Ello?
There are good and bad sides of social media. Being nomadic, social media is the only connection we have with our friends and family around the world. Another good thing about social media is that it is faster to get your work out there and connect with others who shares the same taste and aesthetics. However, the bad side of it is you might be stuck from looking at too much artwork online. Indirectly affecting the way you and others design. It also can be complacent sometimes.
Who are some of your favorite artists on Ello?
@davidmcleod @daniel_triendl @madebykaran @maurogatti & @velvetspectrum who invited us to Ello of course!
What’s the craziest thing you’ve ever made (or would like to make someday?)
We’d love to someday collaborate with our favourite clothing/footwear for a limited edition line-up, and that would be a dream come true ;)
What’s something about you that would surprise our readers?
Fizah: I can do a deep demonic voice.
Ando: Nothing to surprising, but I didn’t plan myself to be a designer in the first place. My first choice was to be a drummer in a band and tour around the world, Haha :D
You can follow Machineast on Ello, Behance, Instagram, Facebook and Twitter.