Inc Magazine —
Why Paul Budnitz Thinks Ello is Not the Anti-Facebook
People are saying we are "Facebook-killers", but honestly we do not have a problem with Facebook in and of itself. We don’t think of them as competition. They are an advertising platform, and we are a social network. They are run for the customer, who is the advertiser. But we don’t have advertisers, and we are run for the people who run the network.