WHAT IS ELLO?
When Ello is compared to Facebook, it’s like comparing a boutique clothing designer to Wal-Mart. I'm not going to get in a debate here about whether or not we need Wal-marts in the world, but we're not here to build another one. We (the Ello founders and the Ello community) are not interested in another ubiquitous cinderblock warehouse full of all the cheap junk on the Internet. We're not trying to sign up everyone in the world.