Photographer @thomashawke recently posted how he likes that the absence of a Like/Favorite button on Ello forces him to thoughtfully consider the text-based comments he has to leave to show appreciation for a post.
This is exactly the kind of platform-specific constraint I wrote about that uses UX/UI decisions to elicit desired user behaviors, where minimal choice has been employed by the creators for artistic purposes rather than it simply being a beta version limitation. (Note: I’d be more inclined to believe this if I didn’t already know a Love button is already being planned.)
The effect is Ello becomes a place where people are more thoughtful than other platforms - to a slight but significant degree they simply have to be. Knowing they’re in a place where comments matter, creators may share more thoughtful content, further shaping the character of the platform future users will discover as they arrive.
Clearly it’s the honeymoon period where we early adopters breathe the clean air of the unspoiled frontier. But maybe inane YouTube-esque comments aren’t inevitable. The more Ello defines itself as thoughtful, maybe the trolls won’t sniff anything for themselves here.