Deep bass in the chest; audio waves. How does this translate music to a visual output without being finite or tremendously precise?
Free from the individual and in tune with the audio: the collective brain is as ambiguous and as emotional as it might be as a visual system.
On a quest to find multiple interpretations we were invited by @theroyalstudio to a collaborative design vortex with @anatypestype, @xesta and himself to step right in and generate analogue graphics as systematic abstractions that would allow innumerous digital compositions to frame either specific rhythms — the singles — micro/macro spaces — the album, and live footage — the motion campaign.
We’ve designed each moment as part of a system that has the flexibility to fuel content for printed objects as well as motion visuals for 4 singles, 1 debut album and live content.