My concept for the "Be the generation to end poverty" campaign is simple but hopefully engaging. I would like to create a series or set of illustrations representing people who have overcome poverty through education or skills development. The illustrations will be portraits of individuals surrounded by their 'activities or skills' which have enabled them to end their cycle of poverty.
For example the above portrait is a representation of a man named Solomon, he is a bee keeper I met when traveling through the Limpopo province in South Africa. He started bee keeping and selling honey to support his family after his father passed away in the beginning of the year. In this poverty stricken part of the country, bee's naturally thrive on Aloe's (depicted in the illustration) during the winter months which aid in honey flow all year round, thus providing a sustainable income for Solomon throughout most of the year. Bee keeping is a great way to help Solomon's community earn a living while helping the environment as well. Because Mandela is a key role model to Solomon (and South Africans in general) I incorporated the icon's famous shirt designs into Solomon's clothing.
Stories like Solomon's can be illustrated using Global Citizen's 2018 bright colour pallet and pattern collection to replicate the feeling of joy and freedom experienced from overcoming poverty in adverse situations. I want the posters to leave the reader feeling uplifted and curious enough about the content to want to explore the topic further.
The concept can also be developed further through a digital QR code on the poster that can lead the reader to an illustrated mini site which shows Solomon's full story. It can prompt the reader to share it online or to donate towards the development of Bee keeping and related job creation in Limpopo (for example). The illustrations can also be turned into short animated giffs for online profiles.
My portfolio is in progress: https://www.tashcasey.com/