from a discussion i am having on fcbk abt ppl leaving to ello: "Former Facebook Ads product guy here. I was actually their first targeting PM, and built FBX, the ad exchange that first let you do this sort of precise ads targeting. Ergo, I can with some confidence say that none of what you said is true. People are most certainly not fleeing FB because of this, or any ads really. Compared to the shitty ads FB had before, when all you could target were likes and interests, quality metrics like click through and conversion rates have absolutely skyrocketed, and FB usage has only gone up (as it historically always has, for reasons unrelated to ads). The reality is, like 9/11 truth conspiracies, only a small fraction of Internet users give the slightest shit how their data is used, or privacy, or anything else. When there's nothing to be lost or gained, people might comment snidely about ads. But offer them a 10% off voucher for Gap, and they'll be sexting you gonad pics. This is basically due to --- two-point comment about user expectations. Ads are how the internet gets paid for. So deal. And take that ad blocking software off your browser. You're not some clever hero sneakily outwitting Facebook, you're merely an asshole running the internet's toll booth and rejoicing at your theft."