Brilliant, I am in love with this place, Ello creator quote -
"Out of habit most of us pretend to be something different than what
we are. After all, there are so many parts of ourselves that we wish we
could change (or just get rid of) — and that we don’t want others (and
often our own selves) to have to see.
We generate our own personal mask to deal with this conflict: a
version of ourselves that we present to others. Sometimes our mask
appears friendly, helpful, useful, caring, creative, brilliant — all the
things that we would like ourselves to be all the time. Or, we may
appear, brutal, dark, demented, twisted — in order to hide from
ourselves and others our essential vulnerability. We may have different
masks for different situations.
An advertiser with a lot of money keeps projecting an invented image
about a specific product for years and years. But inevitably, if the
thing that’s being advertised isn’t really what it promises to be, the
story falls apart. Human beings have a relentless gift for seeing what
It takes an enormous amount of energy (or money) to keep holding a
mask. And over time, we may even forget that we’re doing it at all.
Selling ourselves becomes a habit, and we forget that we're acting. We
think we are the mask.
It’s a little bit a like GM hiding problems with the braking systems
of their cars for years and years — those problems eventually (and
inevitably) start killing people.
Things we don’t like about ourselves (but that exist) escape from the
prison we put them in from time to time — often in sudden uncontrolled
bursts that hurt others. Ashamed, we build another layer of mask to
hold our true nature down.
One day, if we’re lucky, we're exhausted by this game. In the same
way that we become exhausted by the endless, highly-tailored lies told
to us by ad salesmen, we stop believing the lies we tell ourselves, and
that we tell to others as well. Then we run out of energy, and collapse.
If the time isn't right, we pick ourselves up and begin again. Like a
runaway in a new town, we assume a new name, invent a new mask. The
But if the timing is right, we instead just give up, and drop the mask completely.
Then we feel naked, scared and exposed.
X=X, there is nowhere to hide.
We realize without a doubt that our heart may stop beating at any
time. The brakes of the car we are driving may just stop working. There
are no guarentees. This realization doesn't go away, it's always here.
Life is both meaningless and meaningful in a way that we can never
reconcile. There is not one of us that is not also helpless, selfish,
angry, talentless, ignorant, deluded, broken-hearted, scared, and lost.
The artist, no matter his or her personality — no matter how crazy or
neurotic, egotistical or humble — mines their own ugly personal truth
to create work that moves us.
The level of appreciate that we feel when we see something something
new is proportional to the depth of our own mask, and our willingness to
lift it up for a moment, take a peek, and see what's inside."