In the beginning, there was Myspace. It was like a car. You had your own music and you could personalize it. Then there was Facebook. It was like a train or a bus. You could interact with more people outside your own circle of friends, and it was a little weird at first. Now there's Ello, and I'm not sure what form of transportation it's going to become. The important thing is that it---and we---are going somewhere.