@chavjinx Yeah, I think* we've yet to see what form or role will Ello will evolve to take on. They're beta plans definitely lead to solid embedding of media (which yes I am looking forward to as well!), but at the same time, doesn't Tumblr do that? Surely there's something in the works that will truly set it apart... I hope.
To be fair, my original post was just kind of a personal rant/vent against the way many people use social media, with delusions of introspection. So I don't think any of us are immune to the occasional digital hypocrisy.
(*based on the, like, two days I've been here. Ha.)