"GT's Kombucha Redesign"
For this 5-week project in my Product & Packaging class we were asked to either redesign a label for beer, hard cider, or kombucha for the specific demographic of 18-30 year old. I chose kombucha and redesigned the label for GT's kombucha. I wanted to create a more visually interesting, smaller, and more on-the-go version of kombucha. I chose a smaller bottle that is easier to carry in backpacks and bags, and designed a more minimalistic label with bold colors and fun illustrations.
@ellodesign @elloart @elloillustrations
#art #design #packaging #pattern #illustration