‘Black Diamonds’ - @moniqstudio lastest collection for Spring/Summer 2019 inspired by #African heritage and culture.
Black Diamonds is a collective term that is used pejoratively in South Africa to refer to members of the new black middle class.
The term Black Diamonds is used in a derogatory way because people who are referred to as Black Diamonds are viewed by others as gauche nouveau riche/new money and showing poor taste by dressing in a gaudy way, wearing clothes and accessories with conspicuous name-brands (like Gucci or Prada), driving specific cars (like Mercedes Benz or BMWs), going to specific nightclubs (like ZAR, Cubana and News Café) and indulging generally in conspicuous consumption activities without restraint. They are viewed as being an avaricious caste with little regard for philanthropy or benevolent, typically African, social precepts like ubuntu. Many people who are considered Black Diamonds are hard working black people. (wikipedia)