You've been with me through the process of developing my dream music platform. Lately we got into a pretty frustrating situation that forced us to change the platform's name. Below is the full story, but more importantly we just finished our new preview video and website, please help me spread the word
Goodbye Bckstge. Welcome Whitestone!
About a month ago a new music startup called Bkstg popped up on the news, they just started half a year ago but they are backed by 20m venture capital dollars and the management company of Justin Bieber and One Direction. (yey...)
Obviously this will cause confusion in the future and won't help anybody. At first we got a little frustrated and sent them a couple of emails (which didn’t get any reply), but after some thinking we decided to give it a spin and make something good out of a very annoying situation.
The more we thought about it we realized Bckstge was too generic of a name for what we aim to achieve, we started looking for a new name, a stronger one.
We love the story of Alex steinweiss, who invented the album artwork back in 1939. Before he came up with the idea records didn't have any artwork, the first album he illustrated made more than 800% more profit and the rest is history. We decided to name the platform in his honor - Steinweiss translates from German to Whitestone, and so from now on we are whitestone.
Whitestone on Twitter
Whitestone on Facebook
Whitestone blog on Tumblr
Me on Instagram
I just finished my 2nd Bckstge sketchbook, maybe it's a sign.. Good bye Bckstge welcome Whitestone!
That bit about "load up an album and then go do something else" part really struck home. I remember the days when you'd sit down at the turntable, put on your big-ass headphones with the cushy ear cups, then sit down on the floor and listen while staring at the album art. Two main differences between those days and today:
1. an artist created an ALBUM, not just a collection of songs. There was a cohesiveness, an arc, it had a logical beginning and end for side A and for side B (and later, in the CD era, just one arc from the first song to the last). Today, everything is written as a stand-alone single
2. an artist would often include an avant-garde track or a challenging piece that you probably didn't like on first listen, but you'd "suffer through it" because it was a pain in the ass to get up and move the needle. The artist put it there because THEY liked it and thought you should give it a listen and expand your tastes a bit. Quite often, that track you "suffered through" ended up being a favourite. In today's world of single-track purchases, would there even have been a 'Revolution 9' or an 'I Before E Except After C' or other such masterpieces? Probably not. Not only would a 90 second preview clip of those turn most people off, but the artist would know that spending the time, effort, and money to record such a track would be pointless, since nobody would hear it anyway.