I'm starting to like Ello more and more and I'm enjoying the ad-free life here. However, there are some things that are seriously going to need to happen if this is to stick around.
 The ability to have a conversation here is stifled by the interface. It's difficult to notice when a post gets attention and even when you expand it and see the replies, only the original poster gets notified that you commented. It would be better if everyone who is a part of the conversation was notified that the talk is still happening.
 I see a LOT of people whose stats look like this: Following 3,245 Followed: 35 Posts: 1 Seriously? Without ads and spam, WE have to create the content. US. You can't just sit there and wait for shit to happen, you have to MAKE shit happen.
 Searching for content needs to happen in a robust way, like NOW. We need to be able to have search turn up stuff in posts as well as in profiles. If there's a hot topic out there, being able to find who's talking about it (even if they aren't on our list of followers) is mandatory.
 Do hashtags work here? That would help a lot for getting the above problem fixed. If they don't, would y'all please stop using them in your posts? It's really stupid if they don't actually do anything.
 This one is HUGE. We need to be able to share things we like here. I think there actually IS some convoluted, non-intuitive method to copy/pasting a link to a post or something, but a SHARE button is a no-brainer solution to getting the amount of content to increase... for all those people I mentioned in  above.