Why Ello is so different - and why that's good and bad.
Stick with me, this is a little bit lengthy - but HEY, that's one of the nice things about Ello, people actually have longer attention spans!
So there's this website that covers theme park and roller coaster stuff. It has an active discussion forum, a YouTube channel, a Twitter feed, a Facebook page, and as of a few weeks ago, an Ello page. The forum claims to have tens of thousands of users and the other sites he runs get millions of views. Millions. This is done through savvy marketing techniques - even though the site owner is an arrogant asshole, has awful people skills, and is a genuinely bad person (don't get me started), he understands social media like a bitch and uses it to line his pockets with ad revenue.
His forum site's registered user base shows in the tens of thousands, but it was recently revealed that he paid a company to create dummy accounts to pad his numbers. Still, he advertises that he's the "world's most popular" site in this genre.
His YouTube channel gets millions of hits because he knows how to write a title that generates "must-click" feelings, he pays to have his videos show up first in search results, and he takes videos that theme parks have released about their new attractions and slaps his own site's title card at the front to generate awareness of his own site. Very little actual work, lots of views.
His Facebook is full of posts that link to his YouTube (for even more views) and he sends then to radio stations, TV stations, and other media outlets on Facebook who are known for generating tons of clicks - and his title card is at the front of those videos, so more advertising.
He also does tons of those "clickbait" posts... you know what I mean: There's a picture of some crazy roller coaster and a caption that goes something like "OMG Would you ride this?" which of course generates a shit-ton of people commenting yes or no or "aww hale naw!" Those get passed along to friends, generating the same response. He gets tons of likes and shares, but nearly all of them are just noise. Clicks and shares for the sake of traffic, not for interaction or conversation. It's all about the benjamins.
Twitter? Same thing. He knows how to hashtag to get views. Many of his tweets are (again) links to his videos or other posts.
Still with me? Good, here's my point:
His Ello page (and I cringed when I saw he'd made one, thinking "there goes the neighborhood") is nearly dead. He came in like gangbusters, posted a couple of pics, and just expected it to explode all over Ello. It didn't. His first post (2 months ago) was an admittedly gorgeous picture that got nearly 200 views (likely from linking it to his forum and having non-Ellos click it)... but no responses.
A couple more photos were posted, each got one reply. A link to one of his YouTube videos got zero replies. ZERO. All of the tactics he uses to great effect on the other networks just roll over and die on Ello.
A month went by. He resorted to clickbait tactics, posting a picture of a coaster that no longer exists with the plea to respond with your favorite "gone but not forgotten" coaster. It got one reply. That same post on Facebook would've had literally hundreds of responses....
...and would've eventually meant money in his pockets due to "click traffic" and the ad revenues that those can generate. Ello? There's no ad revenue. There's no super-easy way to send your clickbait on to your followers. There's no way to create a bunch of dummy followers. There's no "like" button. There's no way to put forth minimal work and expect maximum returns. It takes a bit of effort to pass along something you see here to the folks who follow you and you aren't likely to do that with pseudo-spam or thinly veiled advertising designed to get you to click through to some other site. A few folks have jumped on here expecting to do that - and from what I've seen, they've failed. The Ello page in question has just 31 followers, two of whom are the site owner and his wife. The last post was 28 days ago and it has zero responses.
So Ello is quite different. I cringe when I see it described as "the new Facebook" or "the Facebook killer" because not only is it not on the same playing field, it's not even playing the same game. It doesn't want to. Yes, it's more difficult to spread your stuff around to the masses on here, but that's a feature, not a bug.