"Jugface" is the tale of a community of inbreeding, moonshining, child beating, elder neglecting, misogynistic, superstitious hillbillies who regularly offer blood sacrifices to a pit in the woods with alleged curative properties. If the village idiot makes a moonshine jug with your face on it, it's your turn for the pit. Disobey and the pit kills the villagers one by one until it gets what it wants.
Rule one in horror is don't make the victims more loathsome than the evil that threatens them. This film fails this in leaps and bounds.