NEWAMS FW17 LOOKBOOK
Title: "Knowledge is power"
Male model: Jessy Jay
Female model: Roos Ferrero
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KNOWLEDGE IS POWER Collection FW 17/18
NEWAMS is derived from New Amsterdam, “New Amsterdam was a Dutch settlement before it became New York”. We use this history lesson a lot in different styles throughout the FW17 collection and we will continue to spread this history lesson in upcoming collections.
NEWAMS is inspired by the Dutch pioneer mentality. The Dutch are well known for this mentality and their knowledge. In Japan, there is even a word ‘’Rangaku’’ what literally means ‘’Dutch learning’’. We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
In our fall-winter ‘17 collection, we share information in our garments about the colonization of New Amsterdam (New York now) and we present visuals of the golden age master (painter) Rembrandt van Rijn who is one of the best painters In the world. In a few styles, you Will find the Text: “Learn from history”. This is one of our statements. If we don’t learn from history we will keep repeating ‘bad’ history.