This is our application for @notforprint and @wetransfer , resistant .
We are Yarza Twins, www.yarzatwins.com , Spanish based in London (UK)
These are stills from our video for Mai Gidah's AW17/18 collection “After Light and Dark”
They represent the resistance of a young fashion brand that is growing into success, not everyone is conscious that behind the golden petals are hidden numerous hours of constant hard work, failure, over-effort and solitude, all represented through the chain of spines that hold the flowers together.
Mai Gidah's AW 17/18 Campaign is an ode to today young artists who live in big cities and who find themselves trapped in the dilemma of choosing between keeping a job that gives them stability and boredom or fulfilling their inner need to create by giving all they have to create their art.