The now ubiquitous "roots" logo began as a part of a covert street art campaign designed to illuminate local history and the unique cultural legacy existing here in "the Town." The first project was a digital slideshow featuring images of 130 local legends – projected on to the walls of architectural landmarks in the downtown area.
This Award-winning piece was followed by a progression of engaging multi-media stunts: a wheat-paste poster series, a pirate drive-in movie theater and FM radio broadcast, a zine, a website, and eventually a gallery space in the produce district near Jack London Square.
After years of public art, the Oaklandish brand of apparel
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