At a town hall meeting on Sunday, a protester threw a Lufsig toy -- whose name in Cantonese, Lo Mo Sai, sounds like the offensive phrase "mom's c" -- at Hong Kong's chief executive, Leung Chun-ying. "Throw Lo Mo Sai" in Cantonese sounds like "f your mother." The toy became an overnight sensation, dominating social media, discussion forums and even the mainstream media. Lufsig now has a dedicated Facebook page with more than 30,000 "likes." It was while looking at coverage of the protest that I came across the stuffed wolf. At first, I could scarcely believe the creature's name and had to check for myself. When I clicked on the IKEA website for mainland China and saw the words Lo Mo Sai, it was a "punch the air" moment. I was amazed by the serendipity of it all. It seemed like Lufsig was meant to be used as a tool of protest against Leung, who is widely referred to as "The Wolf" or "Wolf Chun-ying," a wordplay on his surname, which resembles the Chinese word for wolf.