We need to throw a party. A big, holy shit, I can't believe that happened party.
We need to promote it only on networks that aren't the big three. No FB, No Twitter, no G+. It should only appear on alternative tools like Ello, Diaspora, etc.
Then we need to do it again.
And by the time we've done it a few times, people will at least check in from time to time to see if they're missing something. FOMO is a motivator.
I'll host one. Comment to be included. Planning begins when I have 20 comments on this post.