Truth Murdered in Broad Daylight
Journalistic integrity is dead. The biggest problem with the media today is that it doesn't want to be scooped by anyone. With all of the cries of "fake news" being thrown about like accusations of communism ran rampant through Hollywood in the fifties, no one is actually holding the news outlets responsible. Especially themselves.
It shouldn't be left up to us to determine what is or isn't "fake news". It's obvious that we are too dumb for that. I'd go so far as to say it was obvious before that too. We trusted newspapers and the news to be honest with us. To help us keep our facts straight while we all pretended not to see subtle undertones of political bias. But then the internet happened and suddenly people were finding what they wanted with a quick search.
It was no longer a race to be the most accurate. It was a race to be first. To be the most popular. To have the best newest raw footage. To have never-before-seen footage of the plane hitting the south tower.
As our demand for instant anything became more incessant, journalism took the hit. Loss in ad revenue being the biggest problem because people were now finding the most recent up-to-date news with the click of a button. Media outlets were left scrambling to make up for those lost dollars and while they were doing that, a new generation of reporters were learning how to file a fake news story about their time in Iraq when they'd spent the entire time sitting in a bar in the next state. Giving birth to armchair journalism, empowering liars all over the world.
Flash forward to today. Fake News is being burned at the stake. Media outlets are lashing out at one another, accusing each other of being victims of fake news. Going so far as to blaming the election results on fake news. (ignoring the fact that the fault really lies on the lazy ignorance of the people consuming these 'facts', but they can't call their readers stupid can they?) But do they really care? Is this much different than the early days of Christianity when churches were faking miracles to fill their pews?
Everything we click on exists to sell us something. There's hardly a website in existence that doesn't contain an ad. And in most cases, that money is being made simply because we visit the page not whether or not we buy the product or believe the story.
Rather than waiting for Facebook and other pages to crack down on "Fake news" I think it's time for the Media to take action. Go so far as to establish a department of journalistic integrity.
It's time to stop racing against the round-the-clock speculation of the news networks talking heads and start putting out information that is accurate and matters.
It's time to brand legitimate news outlets with something that identifies them as such. A seal of some sort. It's time to label 'fake news' and 'click bait'. It's time for the media to stop quoting random Twitter accounts and Facebook comments as sources. It's time for you to figure out that Earthables, Zergnet and probably 70+% of the shit you click on is there solely for you to click on it and nothing to do with the headline that suckered you in. It's time for everyone to start asking questions rather than just taking the internet's word for it.
But until then, click the link in the comments below to pre-order King Gizzard and the Lizard Wizard's new album available in February!