Mobius Foundation launches ‘AAKAR’ project to support population stabilization
Mobius Foundation, a non-profit organization, today announced the launch of Project ‘AAKAR’, in line with the Government of India’s commitment to promote population stabilization. On the occasion, a television commercial was released featuring popular Indian television actress Sakshi Tanwar. AAKAR Project is with an aim to catalyze improvements in reproductive behaviour and effective community action in Uttar Pradesh, a toll free number (1800-8439-843) was also announced encouraging couples to be “Dampatti No 1” by adopting modern birth control measures.
AAKAR Project will pilot in two districts of Uttar Pradesh (Behraich and Barabanki) targeting 200 villages and will further roll out across five districts with highest birth rates. With a 360-degree approach, project AAKAR will educate people on the importance of reproductive health, family planning and increasing the uptake of contraceptives. The project is supported by Mobius Foundation as a part of its “Community Sustainability Solutions Program”, implemented in partnership with local NGO Kartavya Shila Mahila Aevam Bal Vikas Sansthav.
Speaking on the occasion Mr. Pradip Burman Founder, Mobius Foundation, said, “Through project Aakar, Mobius Foundation will engage with more than 200 million people across the state, and strengthen the government’s efforts to encourage couples and community to adopt healthy family planning measures. Population stabilization is extremely crucial and we aim to achieve a sustainable future where everyone can enjoy quality life without compromising on basic needs.”
Mobius Foundation has been spearheading various educational programmes around the country and AAKAR Project is the third largest initiative undertaken after the successful implementation of the residential green school project in Coorg, Karnataka and a Day School project in Atrouli Village, Uttar Pradesh.
Sharing views on this special project Ms. Priyanka Singh Rawat, Member of Parliament, Barabanki (BJP) said, “Family planning not only encourages sustainable population growth but also influences the economy, environment and regional development efforts. I am glad that Mobius Foundation has identified this alarming issue and has taken a step forward to educate people on usage of modern contraceptive methods.”
Research statistics reveal that only 31.7% couples in UP use modern contraceptive methods indicating the current perception and behavior of the public towards family planning. According to the National Family Health Survey, 2015-16 (NFHS-4), Uttar Pradesh has India’s second highest maternal mortality rate (258 deaths per 100,000 live births) and highest infant mortality rate (64 deaths per 1,000 live births).
Highlighting the significance of AAKAR Project , Mr. Narendra Agarwal, Chief Medical Officer, Lucknow said, “Altering perceptions and influencing attitudes is a massive challenge. However, I am hopeful that Project Aakar will help build awareness and instill healthy behaviour towards adopting contraceptive measures among the couples in the reproductive age (18+ to 40 years).”
An effective use of media and technology has always helped in altering perceptions resulting in effective community action. Henceforth, this awareness campaign will feature a perfect blend of traditional connect & modern technology to trigger conversations with target communities.
About Mobius Foundation
Established in 2015, Mobius Foundation is committed to support sustainability, strengthening systems with empowering technologies and encouraging healthy behaviours. Principle being focus on education, environment, population stabilisation that contribute to sustenance. Mobius has a vision to collaborate with a diverse range of public & civil partners to advance the cause & practices of sustainable consciousness in Indian citizens. The foundation aims to aims to instill a sense of responsibility towards the environment through different projects –Education, Renewable Energy, Recycling and Population Stabilization.