🤓The trendy new Command-line Chat Playground is a 🍯Honeypot for 👁Meta Data and gives the 🌐Web the🖕.
🍑Peach isn’t on the 🕸web.
Your profile has no❌🔗URL.
💯% proprietary walled garden🛂.
👥Private but not 👁privacy-positive.
Free as in 🍺 not 🗽.
New social apps burst into the world on a day, usually first spreading on Twitter, recursively repeating Twitter’s hatching at SXSW 2007. The latest trending social app is Peach by New York based Byte Inc. It may have ripened at CES 2016, the annual consumer electronics futuring bazaar.
Meerkat re-burrowed. Ello nested and niched. Peach is a fruity meta-data honeypot.
Ello, another suddenly trendy social app didn’t launch at a conference. Instead, Ello sparked its following with a manifesto on data rights and privacy-positivity (no ads, data control, B-corp feel-goodness). It attracted an audience category who formed an aesthetic community. The Ello software experience steadily improves as it carves out its niche of norms and personae. And Ello.co is on the Web. Everything on Ello.co is addressable with URLs.
Peach is a playful private sharing app. It epitimizes the trend of the messaging command-line. Others dub it “contextual runtimes” where the UI dissolves into natural language AIs. With Slack and the app economy in China serving as leading indicators, along with the rapid advancements of machine learning, natural language processing, and our behavior adoption, this is where software is headed.
However, Peach won’t earn privacy-positive endorsements. That’s a shame and a lost opportunity. It’s not just the people who stuck with Ello that care about privacy and data sovereignty. Research on our attitudes about privacy, apps, and data security suggest the super majority of consumers care a lot of about privacy, information, and their identity online. Anywhere from 51%-96% of the US adult population is worried, depending on the study. (Pew offers many surveyed measures.)
Peach takes the Slack approach to messaging as a platform but neglects the Ello approach to innovate on user rights. It offers a private communications and publishing platform but the deal doesn’t include privacy. They could take a lot more steps to protect your data and give your more control. If my phone number is in your address book, and you’ve shared it with Peach, they already have something I’d prefer not to share with them. In fact, I didn’t when I made a Peach account to evaluate it. But when Peach’s address-book connection technique seeds our phone numbers all over their database without our consent, you’re on Peach the moment one of your contacts share’s their address book with the app.
Peach is a proprietary platform in everyway, perhaps more than anything we’ve seen to date in the evolution of social media apps. It diverts our attention away from the Open Web and into a privately-owned walled-garden. It may be fun and playful, but you pay for it using all the data it will gather about your life, interests, and behaviors. Was it a peach in the Garden of Eden?