So far, here's what I think of @ello.
Multiple pics per post
Posts that don't require a pic
Keyword search (as opposed to only hashtag search)
Tile or full display feed
Chronological feed 😉
Menu bar disappears
Comments take forever to load
No @ or # on home keyboard
No photo editing
Full handle isn't displayed when I search for users.
Overall, I think there's a ton of potential for this platform, especially for crafty people. I can see it as a combo between IG, tumblr, and blogging. @elloquilt