"Thus, most young designers have not had firsthand experience learning how to draw letters outside of a program like Adobe Illustrator. Not only do they not know how to draw letters, they don't fully understand the hard work that is required to achieve lettering of quality. Instead, anything done by hand is applauded. Witness the fawning adulation that greets the overwhelmingly mediocre handlettering work posted online in recent years." — Paul Shaw
"Some of these trends spawn from the dull aping of style that is inevitable in any creative field. Social media's ability to share design ideas fast and wide makes it a very effective carrier of viral fads. This is never as obvious as it is on networks like Dribbble, where crowd-pleasing effects such as noise textures or long shadows spread like the flu." — Stephen Coles
— from two great editorial pieces in PRINT magazine
I just love it when someone is uninhibited to speak the truth in the design world on topics like this. These phenomenons were ubiquitous in design school, but I've been amazed to see crappy lettering and the "dull style aping" cropping up in massive design and ad campaigns over the last few years. It always makes me uncomfortable to view work where an opportunity to develop a strong concept or a unique solution is replaced by an insatiable desire for personal glorification and community affirmation through the limited toolbox of "currently cool" design trends.