Lingering American Airlines logo on a jet at DIA. Gonna miss this original Massimo Vignelli creation.
and the man himself on the new logo:
There’s no need to change it. The logo doesn’t need change. The whole world knows it, and there’s a tremendous equity. It’s incredibly important on brand recognition. I will not be here to make a bet, but this [new logo] won’t last another 25 years.