Meet Victorya of Kevlar Rose
Kevlar Rose (@kevlarrose) is a Boutique Modeling Agency based in Atlanta bringing the industry a fresh take on the direction of model development, editorials, films, and various creative projects.
Interviewer Alexi Ueltzen (@alexi) is Ello’s Community Evangelist. If she’s not at the office, she’s probably swimming, getting muddy with her dogs or baking cookies. Seriously. The best cookies.
Tell us a little about how Kevlar Rose came to be...and where did the name “Kevlar Rose” come from?
I feel that as an artist, I have to create in a way to leave something behind. When I was younger I really enjoyed reading all the fashion magazines while waiting for my mom at the nail salon. However, I always seemed to nitpick things I felt could be better, such as the model choices, locations or even the colors being chosen. I would always create an entire scene in my head of how I would amplify the shoots. I started Kevlar Rose after being a freelance agent for The Clermont Twins for 2 years, I realized that I loved developing models and curating artistic fashion editorials. Years later, I officially opened the “doors” for Kevlar Rose as of December 2015. As for the name, it came about from my friends and I really trying to tackle down a name that embodied that I’m serious and don't play about my business but at the same time illustrates my everyday fun “Rosey Posey” loving-self that exudes out on set.
Kevlar Rose is involved in more than just booking models...tell us a little bit about the other creative projects you pursue.
KR is a model development and art direction agency at first. There’s a process to everything and building models to their potential is one of the most formidable ones. My continuous goal is to curate the artwork we see for the fashion industry by collaborating with our friends and creating something different. Outside of bookings, we’re model coordinator & casting director for fashion shows, we do talent brand consulting, produce events with our friends and we love fashion films. I’m also here for the culture, i’m all about helping people get to the next level. Helping them find their niche, meeting the right people to build, and putting into action to move forward. I was 17 when I got my 1st Fashion Opportunity. It only feels right to give the next aspiring artist a chance.
What are your thoughts on social media, and how it helps or hurts artists today?
Specifically, can you share some thoughts on Ello? Honestly, social media can be a lot. I really only care for the true community based platforms, like Ello. It’s cool and all to show people the artwork but I like to engage with the people who love the work. It’s def been a game changer for us though, scouting models and finding emerging designers on instagram is a huge plus. However, at the end of the day we’re giving all our art or thoughts out for free. Ello is tight for for the engaging and collaborating love. Finding all types of artist all over the world is amazing, like I love that I can purchase art from a photographer all the way in Australia. Ello always has opportunities as an artist to present yourself and get paid for it. Plus their hire button on your profile is the bombdotcom. We’ve known about Ello for maybe 2 years now and we’re finally using it to its potential. I'm always on the search of who else is on there.
Who are some of your favorite artists on Ello?
Some of my new faves are in states like @theprettibook @Kearla , @dynamodandridge, @loladupree, @stefaniatejada, @nimachaichi and @ahmadbarber
How do you see the fashion industry changing or evolving right now?
Although, I’m in the fashion industry, I actually tend to keep my focus on KR’s growth and the creatives surrounding me. I don’t care to get lost in the drama of Art Directors leaving brands or when designers don’t have a diversified selection of models. I care about evolving people’s perceptions particularly when I bring KR into play. I want to be able to show that as an millennial agency we can be diversified and develop our models to the industry standards but to our own rules as well. Along with showing that millennials can create art editorials that should be seen in Elle, Vogue, or WAD Magazines, etc. We want to be able to evolve people’s perspectives that an 18 yr old from Atlanta can possibly get booked for top magazines such as Nylon, Teen Vogue and i-D, or walk in major fashion weeks, or be apart of major campaign films.
What are you most excited to see emerge in the fashion world in the near future?
I’m excited to see more diverse models in everything and the reversion of actual models painting the covers of [fashion] magazines. I’m excited to see more creativity too. I’m not sure how it’s going to happen, all I know is we’re going to do our part and move forward with anyone else who is on that wave.
Why does Kevlar Rose stick to high fashion?
Honestly, we’re working women who do so much and our secret is secured in the bag. You’ll have to keep rocking with us to see what we do next! We’re on all the main social media platforms as @KevlarRose, So you can’t forget us.
You can follow Kevlar Rose on Ello, Instagram, Facebook, Twitter, YouTube and Tumblr.