One of our images for Pornceptual's “Guerilla Porn” magazine. In this photo action we focus on a female body part that is often not given the attention it deserves: the clitoris. Mainstream pornography, as is well known, is very focused on male interests. This stance is also noticeable in mainstream media, where the woman is often portrayed as an object of desire - but what about their own desires? To draw attention to this, we mimicked the approach of mainstream advertisements with a series of glossy, conceptual photographs. We decided to combine these with a tongue-in-cheek use of self-invented hashtags as a reaction to the increasingly popular use of this modern tool not only as a “marketing weapon”, but also as a form of internet activism that has sparked entire movements.